The Navy Marketting Strategy For Japan

Tip from reader Bob in Japan:

The U.S. Navy will be distributing a 200 pg. manga (Japanese comic book) to try to increase public acceptance of the George Washington. The Yomiuri Shinbun (the more conservative of the Japanese dailies) carried an article about the comic book in yesterday's evening edition. The manga is aimed at teens to late twenties males and an initial print run will be distributed by the Yokosuka naval base and at Akihabara (home of the manga loving geeks). Rather than comic book readers, the Navy should be focusing on housewives as they're more likely to vote.

Link to image of the cover of the manga.

Bob we agree with your assessment. The Navy has consistently struggled with its marketing strategies though.