
Arctic shipping routes have global implications through the possible opening of two new shipping routes, the Northern Sea Route and the Northwest Passage (NWP). Both offer significant decreases in time and distance from the current routes through the Suez and Panama Canals. In the business of long-distance sea cargo, “time saved is money made.” Some analysts estimate the savings could be as much as $800,000 in fuel and labor per trip for a large freighter.
In both trade and strategic terms, China would benefit substantially from a reliable Arctic passage. Currently, 60 percent of vessels transiting the strategic straits of Southeast Asia are either Chinese or carrying cargo to or from China. Recently, both China and India have had talks with Russia about using the Northern Sea Route. Russia is also considering plans to ship liquefied natural gas (LNG) directly to the United States, which has become the largest LNG importer in the world. Other industrialized nations such as Japan and South Korea could alter their energy import patterns away from volatile regions such as the Middle East and Africa.
While conditions, demand, and technology are not yet right for these routes to be used regularly, it is clear that their use will be feasible in the near future. This will require establishment of consistent and appropriate international regulations for design, construction, and use of Arctic shipping. Additionally, capabilities and procedures must be put in place to respond to safety, security, and pollution incidents that are likely to accompany an increase in traffic. Naval architects have laid out design challenges that must be considered for ships intending to operate in the Arctic. U.S. Coast Guard commandant Admiral Thad Allen expanded on this subject at the International Maritime Organization’s 25th Assembly in November 2007, suggesting that the organization’s Polar Code be broadened to include Arctic navigation and crew training standards, ice-capable vessel construction standards, traffic separation schemes, and pollution prevention and response.
Carpe DIEM, Seizing Strategic Opportunity in the Arctic (PDF), LCDR Anthony Russell - United States Coast Guard, Joint Forces Quarterly, 4th Quarter 2008
When I was in Durham a few weeks ago, RADM Fred Rosa took about 10 minutes to explain what the US Coast Guard does everyday. He didn't spend a lot of time explaining, he didn't have to, because the Coast Guard is currently enjoying one of those "periods of good feelings" in its relationship with the American people. Heroic rescues during hurricanes caught on camera and widely reported in the press, including nothing but praise for Admiral Thad Allen's management of crisis during the early difficult days of Hurricane Katrina, has given the Coast Guard an image in the citizenry's minds eye representative of the true meaning of hero. Like a good sports franchise, the orange and white carries a brand that represents respect.
But even as the Coast Guard enjoys a positive perception from the citizens, most Americans do not understand the increasing responsibilities and challenges the Coast Guard is facing in the 21st century. The only place most citizens are going to learn about the history of the Coast Guard is watching contestants answer questions on Jeopardy, and as the global warming debate has become political, a large segment of the population does not understand that the Arctic ice really is melting, why it will likely continue to melt, and how this is likely to change the way the world conducts commerce in the future. While many in Durham were asking questions about port security concerns, a topic average Americans understand and read about, RADM Fred Rosa didn't have time to explain why the Coast Guard is in serious need of more icebreakers.
As I mentioned yesterday, LCDR Tony Russell, the author of the
Joint Forces Quarterly article quoted above (and
a great read (PDF) btw), called me this past Friday with RADM Mary Landry and Commandant Thad Allen in a conference call so we could discuss the new social media programs the Coast Guard was undertaking. I basically feinted complete ignorance, which may or may not have been a feint, to allow them to do as much of the talking as possible regarding what exactly the Coast Guard is trying to accomplish. I'm pretty sure they covered the entire list, from drug smuggling to Arctic Ocean issues to port security to deployments overseas and everything in between. The Coast Guard is involved in many critical areas of national interest to the citizens of the United States. As I was listening to the comments, it quickly became clear that simply posting a news story about Coast Guard activity on an official website isn't generating the Coast Guard the attention it believes it deserves, and does little to inject itself into the daily conversation of American citizens.
Basically, the Coast Guard wants to start a conversation about itself that includes all of these topics and more. The discussion is intended to begin inside the Coast Guard itself, but not be limited only to the USCG. The Coast Guard wants your input for the discussion, and they see the internet as the medium to have that conversation. The conversation started today.
The Coast Guard released
Commandants Corner 2.0 today, which is one of many steps the Coast Guard is taking as part of its new social media engagement program. The new feature of the Commandants Corner is Commandant Thad Allen's new web journal:
iCommandant. Because I had learned about this from the Commandant himself last week, I've had several days to think about this. While I was a skeptic most of the weekend, I'm starting to think this has long term potential if they can learn on the job.

First, the announcement that the journal uses
Blogger is very smart. Other than a select few
shortsighted organizations that choose to be disconnected from the rest of society, Blogger is the most accessible new media web service from business enterprises today. Most IT networks simply do not block Blogger, for whatever reason. Given the way I've observed the unveiling of this new media initiative, I would bet someone in the Coast Guard did that research and learned that little known IT fact. FWIW, it is why I choose Blogger too.
Second, the Coast Guard has a long way to go. As I was reading through the comments on the
first journal entry, I noted one comment that asked "Will this put the
Unofficial CGBlog out of business?" That question highlights the ignorance many have of new media, but in fairness, before I started blogging I would have suggested that comment myself.
I've only been blogging for 15 months, so while I'm not a newbie, I'm certainly not a veteran. What makes blogging unique in my opinion is that there really isn't competition among blogging networks, in fact what happens as more blogs join specific subject blogging networks (like the Navy, or Coast Guard blogosphere), is that each compelling blog that joins the network just makes the network as a whole stronger.
When I started blogging, the Navy blogosphere I followed daily was basically
CDR,
Eagle1,
Lex,
Chap,
SJS, and
Bubblehead. In my opinion, there are few websites on the entire internet with smarter, more interesting folks who blog about the subjects I enjoy reading about, and I basically told myself "these are the blogs I will associate myself with" whether they like it or not. Indeed I've barely spoken to Bubblehead or Lex other than occasional comments I leave on their blog, so they are two examples of where the loosest affiliations exist within a similar blog network. I knew I was going to occasionally discuss content they discussed, and I knew I could build a small but interesting audience.
Along the way the blog network I associate with has expanded considerably,
The Sub Report and the
academics who are simply
smarter and more
interesting than me being an
excellent example. I think, based on the statistics I have run on the blog over the past year, as this blogs popularity has increased, the popularity of the blogs within my blog network has also increased. I can't prove this, but in general my theory of blog networks is that as nodes of a blog network become stronger, other nodes in the network as a whole becomes stronger.
With that in mind, if I was answering the question "Will this put the
Unofficial CGBlog out of business?" I would say, "Nope, and if the Coast Guard is successful with Web 2.0, the
Unofficial CGBlog will be more popular than ever." If we are to truly measure the success of an official Coast Guard blog, it will only be as successful as the popularity of other Web 2.0 locations that promote the discussions that benifit the Coast Guard, and build a bigger Coast Guard community online.
What makes a Commandants blog so interesting is that
if in fact it can build traffic of its own, it will allow the Commandant to act as a sort of core node in the small but smart Coast Guard blog network, pushing traffic towards the discussions the Commandant believes are important to the Coast Guard discussion. While it doesn't allow the Coast Guard to control the conversation, indeed the desire would be for the conversations to come from other authors, it does give the Coast Guard the ability to encourage a conversation and drive interest, and traffic, towards important conversations and debates. If that comes to be, it is impossible for the Coast Guard to lose.
However, even taking this view the question should be asked, how does the Coast Guard deal with Web 2.0 conversations that are disagreeable? I don't know how the Coast Guard plans to manage that issue, but if the decision is to ignore it, it represents a fundamental misunderstanding of why they would want to blog in the first place.
Mike and I disagree on many topics, but some some of the best discussions, best comments, and other useful information including links has come from posts inspired from folks I disagree with. I don't always win those debates, but it isn't about me, in all great discussions the winner is the readers and comment contributors, and sometimes the ideas that come from the discussion have legs. If the Coast Guard can't answer its critics in the Web 2.0 domain, then it can't join the debate the Web 2.0 domain encourages.
Clearly there are several questions that will be answered over time. Can iCommandant make itself interesting enough to develop an audience? Will iCommandant develop into a network distribution node, driving discussion topics in the Web 2.0 domain? Will iCommandant be used as a space to encourage debate with content deemed critical of current decisions? How will iCommandant be used to encourage honest, professional discourse about complicated, but important topics where professionals can disagree on solutions?
Time will judge whether this will be successful or not, but the Coast Guard deserves a lot of credit here. In the end, the quality of discussion promoted will be a major factor in the success of the initiative. In other words, the Coast Guard can't insure success of Web 2.0 on its own, the Coast Guard blogosphere and other engaged participants will ultimately determine success.