This is the first video blog post provided by Rear Admiral Mark Guadagnini, Commander, Carrier Strike Group 9, and currently serving on the USS Abraham Lincoln. He will be sending “vlogs” monthly keeping us up to date on Carrier Strike Group 9’s deployment. They get underway today from Naval Station Everett for a routinely scheduled deployment to 7th and 5th Fleet Areas of Responsibility.
A few thoughts.
1) I don't like monthly schedules. Monthly schedules for communication are political schedules. Release it the same time on the same day every week and have something to say, or don't release it at all.
2) An Admiral doing a podcast isn't 'new' but an Admiral in charge of a CSG doing a podcast is new enough to note. Speaking for myself, I miss the Rat-Pack report by ADM Willard - and think he could be doing a lot of interesting things with it in his new job.
3) Show me what it looks like when an Admiral puts a priority on strategic communication with new media tools. Never mind, I'll show you.
By the way, well done to Pacific Fleet folks who have figured out how to saturate the planet with news the USS Abraham Lincoln is deploying. I can't tell what the message strategy is, but the tactics have been effective in saturating the internet with the activity of the deployment itself.
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