The
Defense Department did an excellent job embedding a CNN reporter and camera crew aboard the P-8
that challenged Chinese territorial claims in the South China Sea back in May. By doing so, the U.S. established an independent
and credible record of the flight’s events that could stand up against Chinese
propaganda efforts. More importantly, it created a precedent that the U.S.
might embed international media aboard any such flight over contested
international waters in the region. The Chinese would have every reason to
assume that the reactions of their on-scene forces to these flights might be broadcast
to the world within hours, and as such might be encouraged to practice the
utmost restraint in those reactions.
Not
every claims-challenging U.S. Navy flight or warship transit will have embedded
media aboard, though. It might be even harder (or perhaps entirely undesirable
from an Operational Security standpoint) to embed media in frontline forces
during a precipice-of-war crisis. And the issue is hardly isolated to the Far
East; there have been applicable incidents within recent memory in Europe
and the Mid-East.
“…defeating a first salvo also
means defeating the attacker’s inevitable diplomatic-propaganda campaign.
Attackers within range of their homeland cellular networks, or otherwise using
satellite uplinks, can quickly post audiovisual content recorded and edited on
smartphones or similar devices to websites such as YouTube. From there,
propaganda specialists can work to push the material via social networks to
critical audiences; it may not take more than a few hours to become ‘viral’ and
make the jump to traditional global media outlets. The side that gets
seemingly-credible evidence of what happened out first seizes the initiative,
perhaps decisively, in the diplomatically and politically-critical battle for
the international and domestic public narratives regarding culpability and
justification.
In a first salvo’s immediate
aftermath, the defender must be able to quickly collect, process, and
disseminate unimpeachable audiovisual evidence of its victimization without
harming Operational Security. This would be no small feat, especially aboard a
warship that is severely damaged or steeling itself for follow-on attacks. Even
harder is developing continuously updated, interagency-coordinated, ‘stock’
narrative outlines in advance of any operation that might expose units to
direct first salvo risk, not to mention the doctrine and training necessary to
swiftly get an initial narrative out into the global media. Contrary to current
public affairs practice, in some scenarios this might require evidence
processing and public dissemination by lower echelons to be followed thereafter
with amplification and context by executive Navy and national leadership. This
will be a vitally important area for exploration through war gaming and fleet
experiments.”
“We're a bit like lawyers,"
Hendrix said. “Before we make a response we are going to go back, gather the
facts, look at the tape and then issue our response. But by the time we do, 24
to 48 hours later, Russia has already established the narrative: The ship was
going to penetrate Russia's sovereign waters and the Russian military
gloriously forced it to alter course.”
This
dovetails with my ongoing crusade in favor of decentralized command and control
doctrine, mission command, and command by negation. We have to start training
and equipping our crews at the ‘tip of the spear’ so that they can engage in
the narrative battle as an incident unfolds or immediately after it occurs. At
bare minimum, we must give our crews what they need so that the U.S. and its
allies do not lose the “first narrative salvo.”
Although
this requires considerable delegation of “media messaging” authority and is
accordingly not without risk, it is not fundamentally different than delegating
tactical decision-making authority to the lowest practicable level in
accordance with a higher-level commander’s intent. If we trust our trained
ship, submarine, and aircraft squadron Commanding Officers and crews with the
proper use of weapons systems in a tense situation, then we should also be able
to train them so we can trust them with wielding smartphones and internet
connections as an incident unfolds.
We
could develop specially trained public affairs detachments for embarkation in
our forces headed into contested waters; they could serve as Commanding
Officers’ dedicated specialists much like any other division or workcenter. Or
we could develop training regimes to prepare ship and aircraft crews,
themselves, to fill these roles. Either way, if we’re serious about winning
narrative battles—or at least not losing them when they matter most—we will
have to empower our frontline forces. Our broader strategy in a given crisis or
conflict may depend greatly on it.
The views expressed herein are solely those of the author
and are presented in his personal capacity. They do not reflect the official
positions of Systems Planning and Analysis, and to the author’s knowledge do
not reflect the policies or positions of the U.S. Department of Defense, any
U.S. armed service, or any other U.S. Government agency.